应用事件优化 (AEO) 与留存率优化 (RO) 的测试方案
要让手机应用业务健康可持续性成长,用户终身价值 (LTV) 是实现持续增长的战略杠杆指标,吸引及留存最高价值的客户,从而推动持续增长 。针对应用内购买和订阅等用户行为,应用事件优化 (App Event Optimization, AEO) 是优化法宝之一。至于应用内广告,我们建议使用留存率优化 (Retention Optimization, RO) 的模式,来获取留存率及忠诚度比较高的用户。在这里,我们为您分享这两种产品,让您抢占先机。

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